Our Story

Frost Wheels was founded with a vision to redefine luxury travel in Australia. Inspired by our founders’ own journeys across the continent, we set out to share Australia’s most spectacular destinations in a way that blends adventure with the highest standards of comfort. Our mission is to create extraordinary, tailor-made experiences for travellers who demand both exclusivity and authenticity. We believe every journey should inspire wonder, foster connection, and leave lasting memories.

Our Mission

To deliver unrivaled, personalized travel experiences that celebrate Australia’s diversity while setting new benchmarks in luxury and service.

Our Vision

To be the premier choice for discerning explorers seeking bespoke adventures and unparalleled comfort across Australia.

Meet the Frost Wheels Team

Sophie Brandt

Founder & CEO

Sophie’s passion for luxury travel and her deep knowledge of Australia’s hidden gems inspire every Frost Wheels journey. She leads the team with vision and meticulous attention to detail.

James Walker

Head of Experiences

James crafts signature itineraries, drawing on a decade of experience in luxury hospitality. His expertise ensures every guest enjoys an adventure as unique as they are.

Amelia Chen

Guest Relations Manager

Amelia’s warmth and dedication make every guest feel at home. She’s your go-to for personalized recommendations and seamless travel arrangements.

Our Values